Posts Tagged ‘Christina Erl’

Moving into an Environmental Consciousness

February 11th, 2011

Editorial by Christina Erl Daniels, written in 2006 for the Grand Opening celebration of It’s Your Move. This editorial has been used in many different articles
over the years such as; Better Business Bureau: BizSmart News & BUSINESS Fraser
Valley.

Christina is the Founder and Director of Infinet Creative Group, a boutique marketing agency specializing in publishing and brand development. Christina Erl, is an Entrepreneur and Designer from Vancouver, BC.

The environment is on the tip of everyone’s tongue. Once again, how to live responsibly and in the most eco-friendly manner has become the topic du jour and the hottest new business trends are logically following suit. Putting your green money where your green mouth is has become a status symbol as much as it is now seen as the responsible choice to make and people are willing to pay extra to make their viewpoint well-known.

While frontrunners in the retail industry have become more environmentally conscious by using eco-friendly and organic fibers in their clothing and building materials, other small businesses have steadily followed in line by finding
ways to lighten the load consumerism places on the environment. In this vast array of demands that consumers have, some businesses seek to provide better and greener choices. From ethical stocks to biofuel, bamboo flooring to biodegradable coffee cups, cloths bags and shoes made from recycled plastic, alternative choices for the conscious consumer are abundantly available.

The marketplace is responding and even the process of relocating all that stuff when it comes time to move houses is a
market made green by companies like Itâ..s Your Move. A management service for you moving dilemma is not a brand new concept but doing it because it’s better for the Mother Earth is. Making the right choice has never been easier or more user-friendly, so the question now becomes: how can I team my own needs with the needs of mother earth? The task facing the business owner is how to make that appealing to the customer.

Business concepts are springing up every day to tap into this abundant and eager new marketplace. One such business was launched in November 2006. Itâ..s Your Move, a locally owned and operated small business, is a company run by a young and environmentally conscious couple eager to change how you move the contents of your house.

Capitalizing on a trend that has been popular outside North America for quite some time, Carrie Dhensaw and Eric Davis are changing how the Lower Mainland moves. Itâ..s Your Move rents out reusable crates for packing and moving all household items in a safe and affordable manner. This small Surrey-based business serves the Lower Mainland with a current inventory of approximately 4000 crates, totes, bins, wardrobes and dollies. In line with the company’s environmental philosophy, their inventory is manufactured in Canada and comprised of reusable and recyclable material.

The bins and crates are expensive to buy but cheap to rent. Boasting a repeat customer base of 75%, Dhensaw and Davis feel confident that their concept makes moving more efficient, affordable, environmentally friendly and organized. Since
there is no box-hunting, going on, assembly or even taping required, the use of crates to move saves an enormous amount of time and energy wasted in cardboard box management. The crates are uniform in size and stack well, saving space and making even the most disorganized among us seem like we had it all planned perfectly. But, perhaps what is most appealing to the conscious consumer is the lack of garbage at the end of your move.

Since the crates and bins are sturdier and safer for moving valuable items, the amount of packing material required is substantially decreased and dirty boxes that can’t be recycled donâ..t need to be thrown in the dump. Since it is estimated that an average one-third of landfills is burdened with paper and cardboard, this new thought in moving with crates brings great peace of mind to the ecologically minded. The sturdy plastic bins stack inside one another
and are picked up, cleaned and delivered to their next move.

Hiring someone to manage your move is not entirely new, but doing it for the environment as well as peace of mind is a whole new perspective on an ancient conundrum. The kind of ingenuity that Dhensaw and Davis exhibit with their
burgeoning business is what some might say is exactly what the spoiled North American consumer is looking for. Since no one wants to spend thousands of dollars on buying recycled plastic crates just to move houses once in a while, why not rent them and have the satisfaction of the convenience and the knowing that your ecological footprint has been somewhat diminished by another simple choice?

The crates, which are made from high grade, recycled plastic have an average lifespan of 10-12 years. Crates that become damaged and worn down over time are returned to the factory where they are ground down and made into new crates, reusable again for another 10-12 years. With an estimated 10-12,000 residential re-locations alone taking place in B.C. each and every month, the number of cardboard boxes and trees that could be spared by choosing this alternative method of relocation is exactly about what the green marketplace is most conscious.

It was the renowned David Suzuki who recently stated at an evening lecture Vernon, B.C. that â..the age of disposability must be disposed of: Disposability, Suzuki said, is an obscenity – The illusion that human beings can continue to take and throw away whatever they choose is quickly fading and with alternative choices in all avenues of life, consumers can find a way to once again be citizens.

Read more from Christina 

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,
Posted in It's Your Move - Say NO To Boxes | Comments (0)